E-mail & SMS
Personalized, automated triggers about new statuses and expiring points.
Sending
Automation
RewardsE-CRM & LOYALTY
We create loyalty programs that build retention
and engagement
We help increase purchase frequency, strengthen customer relationships and build brand advantage in an omnichannel model.
consultation
0+
Platforms
in the ecosystem
0+
European
markets
0 yrs
Working
with
eCRM and MA tech
0+
Platforms
in the ecosystem
0+
European
markets
0 yrs
Working
with
eCRM and MA tech
LOYALTY PROGRAM · LIVEPARTICIPANTSSTATUS4,820 pts · 3 purchases2,150 pts · 7 purchases890 pts · 1 purchasePROGRAM RESULTSAOV growthNew participant: Tomasz R. joined SILVER+0%+0%0%x0.0
Market leaders trust us:
Why 5BONSAI?
We will show you how to move beyond generic discounts and grow customer engagement
STANDARD
APPROACH
A discount for everyone
It damages brand perception and trains customers to buy only on promotion.
Isolated systems (silos)
Customer data stays unused and never fuels day-to-day communication.
A ready-made benefit catalogue
You have to build a partner base and benefit catalogue from scratch.
recommended
5BONSAI
STRATEGY
Value mechanics
we protect marginRewards specific behaviours while protecting company margin.
eCRM ecosystem
real-timeData integration (e.g. Synerise, Bloomreach) and automated real-time response.
Ready-made benefit catalogue
loyal me nowImmediate access to rewards from top brands through Loyal Me Now.
Who is it for?
Process
We help turn discounts into unique benefits
that create a lasting customer relationship
We combine a tailored strategy with dedicated mechanics, optimizing the loyalty program at every stage.
5bonsai_retention_audit.json
CHURN ANALYSIS
+21% RETAINED
BEFORE
AFTER THE AUDIT
+0%
// IDENTIFYING LEAKS IN THE
E-COMMERCE JOURNEY
> DETECTION OF DROPOFF AFTER THE FIRST PURCHASE: COMPLETE
> TIME-TO-SECOND-PURCHASE OPTIMISATION: READY
5BONSAI_LOYALTY_STRATEGY.YAML
ESTIMATED MARGIN INCREASE
+0% AOV
Current average order value:
0.00 PLN
Projected loyalty member AOV:
0.00 PLN
Loyalty modelling with operating margin protection.
loyalty_mechanics_rules.conf
// DEFINED LOYALTY TIERS
BRONZE TIER
Multiplier ×0.0 pts
SILVER TIER
Multiplier ×0.0 pts
GOLD PREMIUM
Multiplier ×0.0 pts
ecrm_automation_flows.io
MESSAGE AND TRIGGER FLOW
PURCHASE
POINTS
OMNICHANNEL PUSH
bonsai_implementation_roadmap.pdf
LAUNCH TIMELINE (90 DAYS)
Days 1-15
Audit & specification
Days 16-45
System integration
Days 46–90
Programme launch (Go-Live)
Reward strategy
We design loyalty models that give
customers a reason to come back
We match loyalty mechanisms to the business model, brand and customer behaviour: points, cashback, statuses, benefits, subscriptions and gamification.
YOUR WALLET
Cashback& Points
VIP TIERS
Gamification& challenges
Subscriptionclub
Omnichannel
Available Cashback
0,00 PLN
+10 points from your latest
Tier 1 (Standard)80% to GOLD
GOLD PREMIUM TIER
Welcometo the VIP Club
Free delivery and priority accessto new launches
ACTIVE MISSION
Make 3 purchasesthis month
Progress: 2 of 3Reward: +100 pts
PRO MEMBERSHIP
Subscriptionactive
Renews in 24 days
Free courier returns activated
PHYSICAL STORE
SYNCHRONIZEDIn-store purchase - Warsaw
Points added:+45 pts
Scan the code at checkoutQR CODE
YOUR WALLET
Cashback& Points
VIP TIERS
Gamification& challenges
Subscriptionclub
Omnichannel
Available Cashback
0,00 PLN
+10 points from your latest
Tier 1 (Standard)80% to GOLD
GOLD PREMIUM TIER
Welcometo the VIP Club
Free delivery and priority accessto new launches
ACTIVE MISSION
Make 3 purchasesthis month
Progress: 2 of 3Reward: +100 pts
PRO MEMBERSHIP
Subscriptionactive
Renews in 24 days
Free courier returns activated
PHYSICAL STORE
SYNCHRONIZEDIn-store purchase - Warsaw
Points added:+45 pts
Scan the code at checkoutQR CODE
Additional partner benefits
Together with Loyal Me Now the program can be extended with partner discounts from popular stores and brands. This extra layer of value makes the loyalty program more attractive and strengthens engagement.
consultation
Marketing Automation
We activate your customers’ loyalty through
automation
We design scenarios that activate members at the most important moments of the brand relationship.
SendingAutomationRewards
Mobile Push & In-App
Instant notifications on the phone screen when a customer walking past a store has a reward in the basket.
Push
GeofencingRewards
Segmentation
and personalization
We match program communication and scenarios to each member’s behaviour, purchase history and status.
Segmentation
Customer 360
1:1 Personalization
Dynamic pop-ups
On-site messages matched to shopping mood and the current level of engagement.
Targeting
Visibility
Offers
Event-Driven Benefits
Benefits granted exactly when they matter most — in response to specific actions (e.g. a product review, a birthday, crossing a threshold).
Birthdays
Anniversaries
CLV TiersE-mail & SMS
Personalized, automated triggers about new statuses and expiring points.
SendingAutomationRewardsMobile Push & In-App
Instant notifications on the phone screen when a customer walking past a store has a reward in the basket.
PushGeofencingRewardsSegmentation
and personalization
We match program communication and scenarios to each member’s behaviour, purchase history and status.
SegmentationCustomer 3601:1 PersonalizationDynamic pop-ups
On-site messages matched to shopping mood and the current level of engagement.
TargetingVisibilityOffersEvent-Driven Benefits
Benefits granted exactly when they matter most — in response to specific actions (e.g. a product review, a birthday, crossing a threshold).
BirthdaysAnniversariesCLV Tiers
Case Studies
See how our eCRM and Marketing Automation strategy translates into results for market leaders
Next Best Plan communication in the Żappka app
Key success metrics
+19%
Increase in conversion rate (CR) thanks to the implemented campaign targeting strategy
2239
Automations implemented in just 18 months
>11%
Of users activated thanks to anti-churn activities
Project overview
For the Żappka app, we created advanced Marketing Automation workflows that engage users. Precise segmentation and personalized communication effectively motivate customers to regularly collect and redeem points in the loyalty program.
Omnichannel and weather-based automation
Key success metrics
>40%
Email database growth
7+
New CRM channels implemented
22M+
Monthly campaign volume
Project overview
We implemented an innovative weather-based automation integrated with omnichannel communication. The system dynamically adjusts product recommendations to each customer’s local weather conditions, significantly shortening the purchase decision process and increasing retention.
Hyper-personalisation for a new product line launch
Key success metrics
45%
Of total sales generated directly through the CRM channel
112%
Increase in e-commerce sales compared with the previous flagship launch
3 DAYS
Time taken to achieve the two-month sales target
Project overview
For the launch of its flagship devices, we designed a multichannel eCRM strategy based on advanced segmentation. Through personalisation and automated creative testing, the campaign helped sell out the available e-commerce inventory in record time.
Visual consistency
We design a loyalty program consistent with your brand
01
Aesthetics and UX
02
Language and tone of voice
03
Consistency in every channel
We advise how to design program elements so they are clear, attractive and convenient to use.
We help match program communication to the brand character and customer expectations.
We keep a consistent program experience in the app, e-commerce, CRM communication and stores.
Integration
We choose the technology that turns a loyalty strategy into a working program
We design and implement loyalty programs on Synerise. We match solutions and architecture to the program model, existing stack and business needs, then integrate everything with the client ecosystem.
On Synerise we build program logic, customer segmentation, personalization, reward mechanics and communication automation. We connect the platform with data, sales channels and the rest of the client ecosystem.
See our approachAreas of work and integrations
Sales and e-commerce
We connect loyalty with the places customers buy: the store, cart, checkout and promotions.
Technologies / areas:
Shopify PlusMagento
Behavior & Mobile
We include data from the app, mobile, push channel and customer behaviour.
Technologies / areas:
FirebaseKochavaAppsFlyerAdjust
Integrations
We define connections with sales systems, operations and custom solutions.
Technologies / areas:
POSERPAPICDP
Data and analytics
We structure the role of data: from analytics and segmentation to customer behaviour models.
Technologies / areas:
SnowflakeGA4Adobe AnalyticsBigQueryPower BI
Benefits
Full integration
Ready specification
High retention
FAQ
Frequently asked questions
The main purpose of a loyalty programme is to increase customer retention, protect business margins and grow Customer Lifetime Value over time.
An effective loyalty programme should be a natural part of the customer’s experience with the brand and be based on a unique strategy tailored to the company’s margins.
The choice of technology - such as an advanced eCRM platform or a headless loyalty system - depends on your company’s operational scale and existing IT infrastructure.
We develop a comprehensive customer loyalty strategy - from designing the reward logic and configuring e-commerce Marketing Automation to full eCRM integration. We ensure that every interaction with the brand builds loyalty and supports sales.
This is one of the most common dilemmas: a loyalty programme or discounts? We advise you on how to replace mass discounts with non-financial and emotional benefits. We select rewards that are attractive to customers while remaining commercially sustainable and operationally easy to maintain.
With Loyal Me Now, your B2B or B2C loyalty programme gains access to a ready-made rewards catalogue from leading partner brands. This allows you to offer customers real value from day one without having to build your own benefits ecosystem from scratch, dramatically lowering the barrier to entry and accelerating the programme launch.
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