Certified Salesforce Partner
The They Digital Group, to which 5BONSAI belongs, is a certified Salesforce partner. This means that we understand perfectly how to use Salesforce Marketing Cloud to effectively reach your customers and make better use of their data.
Our experts stand out thanks to their combination of knowledge and skills in all areas of this innovative tool and their strategic and marketing approach to CRM activities.
Salesforce.Certificate.text
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Automations designed
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CRM specialists
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Salesforce certifications
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Markets served in Europe
Meet the customers we work for on the Marketing Cloud platform
What is Salesforce Marketing Cloud technology?
The Salesforce Marketing Cloud (SFMC) platform is an independently functioning part of the Salesforce ecosystem that allows you to increase the value of your customers' marketing experiences. Although the system is geared towards marketing automation, it is not a standard tool. It is distinguished by a multitude of functionalities, the selection and scope of which are determined by business needs.
Audience Builder
Allows subscribers to be
segmented in various ways.
Einstein
Uses artificial intelligence tools to better understand data and personalize experiences.
Journey Builder
Allows the creation of complex customer paths (marketing funnels).
E-mail Studio
Allows you to run and create email marketing campaigns.
Content Builder
A tool for creating and managing content, such as graphics, content, e-mail.
Mobile Studio
Allows you to send SMS campaigns and mobile push notifications.
Analytics Builder
Provides analysis of engagement and effectiveness of marketing campaigns.
Web Studio
Creation of landing pages.
Audience Builder
Allows subscribers to be
segmented in various ways.
Einstein
Uses artificial intelligence tools to better understand data and personalize experiences.
Journey Builder
Allows the creation of complex customer paths (marketing funnels).
E-mail Studio
Allows you to run and create email marketing campaigns.
Content Builder
A tool for creating and managing content, such as graphics, content, e-mail.
Mobile Studio
Allows you to send SMS campaigns and mobile push notifications.
Analytics Builder
Provides analysis of engagement and effectiveness of marketing campaigns.
Web Studio
Creation of landing pages.
Salesforce Marketing Cloud – why is it worth it?
Salesforce Marketing Cloud is a comprehensive marketing platform that enables campaign management, automation, and analysis of data related to customer interactions with the brand. Our team of Salesforce-certified experts and developers will tailor the system to your specific requirements. We strive to fully utilize the technological potential in achieving your goals.
How do we respond to customer needs using Salesforce Marketing Cloud?
Setup
We coordinate and support the Salesforce Marketing Cloud implementation process through thorough business analysis and the creation of an appropriate application architecture that enables optimal use of the technology.
Strategy
We create a comprehensive omnichannel communication strategy based on individual customer needs and preferences. Our activities take into account the location of users and building their engagement with the brand.
Marketing Automation
With Salesforce Marketing Cloud, we develop advanced automation paths based on available data to maximize business goals and counteract churn.
AI recommendations
We use trends, tendencies, and AI recommendations from the Einstein module to provide customers with a personalized experience and stay one step ahead of their requirements.
Service
We coordinate the required technology implementation process. We precede it with a strategic analysis of business activities and the creation of an architecture that will enable optimal use of the application.
Analytics
We create dashboards, segments, and metrics for analyzing the effectiveness of activities tailored to customer needs, as well as recommendations for further development.
Setup
We coordinate and support the Salesforce Marketing Cloud implementation process through thorough business analysis and the creation of an appropriate application architecture that enables optimal use of the technology.
Strategy
We create a comprehensive omnichannel communication strategy based on individual customer needs and preferences. Our activities take into account the location of users and building their engagement with the brand.
Marketing Automation
With Salesforce Marketing Cloud, we develop advanced automation paths based on available data to maximize business goals and counteract churn.
AI recommendations
We use trends, tendencies, and AI recommendations from the Einstein module to provide customers with a personalized experience and stay one step ahead of their requirements.
Service
We coordinate the required technology implementation process. We precede it with a strategic analysis of business activities and the creation of an architecture that will enable optimal use of the application.
Analytics
We create dashboards, segments, and metrics for analyzing the effectiveness of activities tailored to customer needs, as well as recommendations for further development.
Be inspired by Salesforce solutions for our customers
PERNOD RICARD
Communication for 13 brands
CRM / MARKETING AUTOMATION / E-MAIL / ANALYTICS
PROJECT SCOPE
Our task includes designing and managing CRM & Marketing Automation communication for 13 brands from the Pernod Ricard group. These brands operate in an industry with strong restrictions and a high churn rate.
RESULTS
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automation paths designed and implemented
0K+
personalized emails per month
0%
users reached by anti-churn retention mechanisms
NESTLÉ
Digital CRM 360
CRM / MARKETING AUTOMATION / ANALYTICS
PROJECT SCOPE
We are preparing a comprehensive CRM communication strategy for 7 Nestlé brands, including the integration and support of Salesforce Marketing Cloud technology.
RESULTS
0mln+
personalized emails per month
0+
automation paths designed and implemented
Build a 360-degree view
With Salesforce Field Footprint (multi screening) and integration with external data sources (e.g., Facebook, Google Ads, Tableau, Power BI), you can create a comprehensive 360-degree view of your customer.
Respond to current user behavior
Use advanced AI technology to effectively achieve your goals at every stage of the sales funnel. With the Einstein module, you can quickly respond to individual customer needs at any given moment and predict market trends.
Segment your customers
The advanced data analysis module allows you to create segments that are not only behavioral. With the ability to feed the system with external data, including external CRM data, you have enormous opportunities to segment your customer base and better personalize your communications.
Automate
With Salesforce Marketing Cloud, you can design and plan automation paths, both basic and more advanced. This allows you to reach each user according to their preferences, at the optimal time and through the most effective communication channel.
Plan and build content
With the Content Builder feature and intuitive drag-and-drop method, you can quickly and easily plan and create relevant content, including landing pages, without the need for extensive developer intervention. In addition, you can take mobile device requirements into account.
Use reports
By using forecasts and reports to support both sales processes and post-sale customer service, you will achieve a higher level of communication with customers, which will directly translate into better results for your organization.
Build a 360-degree view
With Salesforce Field Footprint (multi screening) and integration with external data sources (e.g., Facebook, Google Ads, Tableau, Power BI), you can create a comprehensive 360-degree view of your customer.
Respond to current user behavior
Use advanced AI technology to effectively achieve your goals at every stage of the sales funnel. With the Einstein module, you can quickly respond to individual customer needs at any given moment and predict market trends.
Segment your customers
The advanced data analysis module allows you to create segments that are not only behavioral. With the ability to feed the system with external data, including external CRM data, you have enormous opportunities to segment your customer base and better personalize your communications.
Automate
With Salesforce Marketing Cloud, you can design and plan automation paths, both basic and more advanced. This allows you to reach each user according to their preferences, at the optimal time and through the most effective communication channel.
Plan and build content
With the Content Builder feature and intuitive drag-and-drop method, you can quickly and easily plan and create relevant content, including landing pages, without the need for extensive developer intervention. In addition, you can take mobile device requirements into account.
Use reports
By using forecasts and reports to support both sales processes and post-sale customer service, you will achieve a higher level of communication with customers, which will directly translate into better results for your organization.